Kokkinaki Flora

Flora Kokkinaki is Professor at the Department of Marketing and Communication, Athens University of Economics and Business. She holds a PhD (University College London), an MPhil (University of Cambridge) and a BSc in Psychology (University of Crete). She has worked as a Research Fellow at London Business School and as a Lecturer at University College London, the London School of Economics and Political Science and the University of Patras.

Her research focuses on Social and Consumer Psychology and Advertising (consumer decision‐making, attitude‐behavior models, attitude change, attitude strength, counterfactual thinking, consumer involvement, experiential consumption, incongruence in marketing communications). She has published in British Journal of Psychology, Journal of Advertising, International Journal of Advertising,  British Journal of Social Psychology, Journal of Economic Psychology, Acta Psychologica, Journal of Consumer Behaviour etc. Her work has been cited extensively (729 citations in WoS; 2730 in Google Scholar). She teaches Psychology, Negotiations, Consumer Behavior, Advertising and Research Methods.