Communication & Crisis Management
Public Relations constitute the operational function that aims at a better and completely mutual communication between the various enterprises, organizations and public groups with which they develop and maintain their relations.
Aim of Course is the development of individual notions and of the content of Public Relations.
More analytically, the objectives of the course are:
- To make students comprehend the basic notions those are connected with the function of Public Relations in the frames of an enterprise as well as the resemblances – differences with other operations as those of Marketing and Advertisement.
- To help students perceive the importance and the role of an executive of Public Relations and the individual duties and competencies connected with his position according to the nature of each enterprise
- To introduce the notions of social responsibility and operational ethics and the ways they influence the corporate image of an enterprise etc.