DIGITAL MEDIA PLANNING COORDINATOR | AMERICAN COLLEGE
The American College of Greece is seeking a skilled and enthusiastic Digital Media Planning Coordinator to join our Integrated Marketing & Communication team. This role will be responsible for managing all paid campaigns across various digital platforms to promote ACG’s brands, including Pierce, Deree, and Alba.
Job Responsibilities
- Manage all paid digital marketing channels on platforms such as Google, Meta (including Facebook and Instagram), LinkedIn, and TikTok.
- Propose and implement optimization solutions to enhance campaign performance.
- Provide regular performance reports and analysis to maximize advertising effectiveness.
- Monitor competitors' activities and industry trends to stay ahead in the digital landscape.
- Develop and execute digital marketing strategies to drive lead generation and brand awareness.
- Collaborate closely with Marketing Directors, designers, copywriters, and the Executive Director to ensure cohesive digital marketing efforts.
Required Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- 3+ years of experience in the Digital Performance Marketing field.
- Proficiency in digital media advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and TikTok Ads.
- Experience in SEO/SEM, email marketing, social media advertising, and display advertising campaigns.
- Familiarity with analytics tools such as Google Analytics and Google Tag Manager.
- Ability to derive insights from campaign data and optimize performance metrics to meet predefined KPIs.
- Working proficiency in English, both written and verbal.
- Knowledge of the Education market would be considered a plus.
Application Deadline: 30 September 2024
Anticipated Start Date: October 2024
Application Instructions: Applicants should complete the online application and include the following materials:
- A cover letter describing previous related experience.
- A current CV.
- Contact information (name, e-mail address, telephone number) for at least three persons who can provide a professional reference.
TERMS OF EMPLOYMENT
Full time, 1 position.
