The Department of Marketing and Communication offers sixty (60) courses. In order to be able to graduate, each student has to attend and succeed in the exams of forty (40) courses: thirty (30) compulsory and ten (10) optional courses, plus six (6) courses of foreign language.

During the first six semesters all students have to attend twenty eight (28) common compulsory courses. In the 7th Semester students have to choose one out of three orientations: Marketing, Communication, Mixed Orientation. Then, they have to study successfully two (2) compulsory and ten (10) optional courses.

1st semester	2nd semester
5401 Introduction to Management 5701 Psychology 5101 Quantitative Methods I 5201 Tools of Electronic Communication I 5301 Business Economics I *Foreign Language	5402 Organizational Behaviour 5702 Introduction to Communication 5102 Quantitative Methods II 5202 Tools of Electronic Communication II 5601 Introduction to Marketing *Foreign Language
3rd semester	4th semester
5501 Accounting I 5703 Applied Communication 5103 Quantitative Methods III 5203 Tools of Electronic Communication III 5602 Consumer Behaviour *Foreign Language	5403 Human Resources Management 5704 Electronic Communication 5613 Product Policy 5502 Accounting II 5603 Marketing Research *Foreign Language
5th semester	6th semester
5204 Management Information Systems 5706 Public Relations 5503 Business Finance 5604 Sales Management *Foreign Language	5705 Economic Dimensions of Mass Communication Media 5302 Business Economics II 5606 Electronic Marketing 5605 Advertising *Foreign Language
7th semester	8th semester
5405 Business Strategy	5608 Strategic Marketing
Specialization in Marketing
7th semester	8th semester
5607 Distribution Channels and Logistics 5611 Pricing and Financial Analysis	5614 International and Export Marketing 5609 Business-to-Business Marketing 5610 Services Marketing
Specialization in Communication
5801 Business Law and Mass Communication Media 5710 Designing Interactive Applications	5707 Intercultural Communication 5708 Negotiation and Conflict Resolution 5711 Internal Communication Strategy
Elective Courses
5104 Mathematics for Business Administration (3rd) 5304 Evaluation of Investment Plans (5th) 5404 Change Management and Quality Management (5th) 5205 Information Systems Applications (7th) 5902 Project and Program Management (7th) 3261 Planning of Business Application (1st) 1271 International Economy (1st) 3124 Industrial Organization and Policy (3rd) 3341 Data Transfer-Communication (7th) 3435 Artificial Intelligence (7th) 3342 Design of Data Bases (7th) 5612 Retail Marketing 5615 Sales Promotion and Direct Marketing 5620 Creative Planning and Advertising Media Programming 5000 Applied Project 5714 Internet and Training 5303 Political Economy and Communication	5305 Economic Theory of the Firm (2nd) 5504 Analysis of Money and Capital Markets (6th) 5307 Industrial Sector Analysis (6th) 5308 European Economic Policies and Greece (6th) 5906 Operations Management (8th) 3412 Insurance Mathematics (2nd) 3334 Operational Systems (6th) 70720 Financial Planning (6th) 3331 File and Data Bases (8th) 5616 Tourism Marketing 5617 Marketing Agricultural and Food Products 5618 Marketing for Non-Profit Organizations 5619 Marketing Decision Models 5000 Applied Project 5713 Website Design 5712 Special Topics of Multimedia Communication 5715 Art History 5709 Electronic Journalism

Chairman: Baltas Georgios, Vice Chairman:
Secretariat: Kogia Ioanna, Tel: +30 2108203 101-102-103, Fax: +30 2108225 677, email: marktg@aueb.gr
Wed Site: http://www.mbc.aueb.gr/